Case study

# HP

Back-to-School Campaign, Toronto 2025

## Overview

HP partnered with YAS Marketing to engage urban professional and student audiences during the back-to-school period, strategically aligned with peak downtown activity during the Toronto International Film Festival timeframe.

The campaign integrated 11 days of high-impact mobile digital visibility with 4 days of targeted on-the-ground engagement, focusing on Toronto's leading universities and key downtown corridors with dense student presence during peak movement periods.

0 impressions
0 days visibility
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## say

INFO@YASMARKETING.CA
+1 289 241 0607

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