# Projects

Every brand is unique, and your goals deserve a strategy that’s tailored specifically to you.

Poppi partnered with YAS Marketing during the Toronto International Film Festival period to introduce the brand to new Canadian audiences through a combined mobile digital and product sampling campaign across high-traffic downtown routes.

View Poppi case study

### Poppi Toronto Film Festival

HP partnered with YAS Marketing to engage urban professional and student audiences during the back-to-school period, strategically aligned with peak downtown activity during the Toronto International Film Festival timeframe.

View HP case study

### HP Back-to-School Campaign, Toronto 2025

FUZE partnered with YAS Marketing to drive product discovery through large-scale sampling supported by mobile digital exposure.

View FUZE case study

### FUZE Sampling Activation

A holiday mobile display campaign running during one of the busiest retail periods of the year. Our digital trucks moved through high-traffic downtown routes, ensuring the brand was seen before the purchase decision across key shopping corridors.

View Sensei Farms case study

### Sensei Farms Winter Campaign

A mobile display campaign across high-traffic city routes, bringing Alfa’s Greek food products into everyday urban environments. Our digital trucks maintained consistent visibility throughout the day, reaching audiences within the natural flow of the city.

View Alfa case study

### Alfa Greek Food Products

A mobile display campaign across high-traffic downtown routes, placing Reitmans directly into everyday city movement. Our digital trucks maintained continuous visibility throughout the day, reaching audiences within real-world environments.

View Reitmans case study

### Reitmans Mobile Display Campaign

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